Question: The third and final objective in Building Brand Equity is: generate powerful, long - lasting barriers to competitors. build a high level of brand awareness.

The third and final objective in Building Brand Equity is:
generate powerful, long-lasting barriers to competitors.
build a high level of brand awareness.
link the brand name to its points of parity and difference.
define the brand's relative advantage(s).
The third and final objective in Building Brand

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