The third stage is quantitative research. It utilizes a sufficiently large and random sample to enable market segment sizes to be estimated and strength of opinions to be gauged and other related information that about consumers behaviours. Ealderton can conduct personal interview or online survey with teens to get more quantifiable opinion. Lastly, the fourth stage is analysis and interpretation. Following data coilection, statistical techniques and model can be employed to turn the data generated into meaningful information to help in understanding the preference of teens. The results will be presented to and discussed with the senior marketing decision makers of Balderton to aid their future investment