The three all-encompassing internal resource categories used in the resource-based view are physical resources, human resources, and financial resources. shareholder resources. organizational resources. non-renewable resources. The I/O approach to competitive advantage advocates that external factors are internal factors in a firm achieving competitive advantage. less important than equally important as more important than more common than What is the first step in the comprehensive strategic-management model? Developing vision and mission statements Performing external audits Performing internal audits Measuring and evaluating performance Which group would be classified as stakeholders? Governments Creditors Suppliers All of the above Which strategy seeks to increase market share for present products or services in present markets through greater marketing efforts? Market penetration Forward integration Market development Backward integration