The top five reasons new products fail are presented in Table 14.2. If Uber were to...

 

 

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The top five reasons new products fail are presented in Table 14.2. If Uber were to fail, which of these five reasons would be most likely to explain the firm's failure? Why? TABLE 14.2 The Top 5 Reasons New Products Fail 1. The potential market was overestimated. 2. Customers saw the product as too expensive. 3. The product was poorly designed. 4. The product was no different than the competition's ("me too" products). 5. The costs of developing the product line were too high. The top five reasons new products fail are presented in Table 14.2. If Uber were to fail, which of these five reasons would be most likely to explain the firm's failure? Why? TABLE 14.2 The Top 5 Reasons New Products Fail 1. The potential market was overestimated. 2. Customers saw the product as too expensive. 3. The product was poorly designed. 4. The product was no different than the competition's ("me too" products). 5. The costs of developing the product line were too high.

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Answer The most likely reason that explains the failure of the firm is that customers might have vie... View the full answer