The top five reasons new products fail are presented in Table 14.2. If Uber were to fail,
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TABLE 14.2 The Top 5 Reasons New Products Fail 1. The potential market was overestimated. 2. Customers saw the product as too expensive. 3. The product was poorly designed. 4. The product was no different than the competition's ("me too" products). 5. The costs of developing the product line were too high.
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Related Book For
Entrepreneurship Successfully Launching New Ventures
ISBN: 978-0133797190
5th edition
Authors: Bruce R. Barringer, R. Duane Ireland
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