The Total Value Proposition $($TVP$)$ is another diagram that salespersons use to communicate value.

However, the one above is incomplete:

The innermost layer of the TVP is missing "basic or

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$",$ and the outermost layer is missing $"$ Services

and $$

Joey is determining how customers currently evaluate competitive brands or competitive suppliers in the market. He is figuring out which attributes they use and what products and services have these attributes. Joey is going through what process at the territory level of strategy?

Marketing process

Segmentation process

Distribution process

Sales process