Question: The traditional communications model includes a message source that encodes an idea into a message and transmits the message through some medium. Marketing messages exploit

The traditional communications model includes a message source that encodes an idea into a message and transmits the message through some medium. Marketing messages exploit a variety of appeals and message structures. The message is transmitted using one of several different communications media and is finally delivered to a receiver, who decodes the message and may provide feedback to the source. Anything that interferes with the communication is called noise.
True
False
The traditional communications model includes a message source that encodes an

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