Question: The two Segment Analysis reports ( pages 5 and 6 ) in the Round 0 Foundation FastTrack. In the customer buying criteria, ( located on
The two Segment Analysis reports pages and in the Round Foundation FastTrack.
In the customer buying criteria, located on pages and of the Segment Analysis reports you will find a range for both price and reliability MTBF that customers find acceptable.
In the Top Products section located at the very bottom of the segment analysis report you will find your products current price and MTBF
Based on where your price and reliability MTBF fall within that range, you will assign a grade For example, if the list price of your product is $ while the acceptable range is $$ then it would fall in the top of the range and earn a C grade.
The chart below breaks down the price and reliability ranges from the customer buying criteria for the Low Tech segment with a corresponding grade. You will need to do a similar analysis for each segment
Product Information To score an A To score a B To score a C
Price $ $ $ $ $ $
Reliability
Age year away from ideal to year away from ideal years away from ideal
Positioning away from ideal away from ideal away from ideal
Awareness
Accessibility
Overall The top two buying criteria is listed in the Foundation FastTrack Segment Analysis reports The top two buying criteria for the segment were rated A and the awareness and accessibility were rated at least a B The top two buying criteria for the segment were rated B and the awareness and accessibility were rated at least a B If you are not able to meet the criteria to score an A or B then your score will be a C
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