Question: The two Segment Analysis reports ( pages 5 and 6 ) in the Round 0 Foundation FastTrack. In the customer buying criteria, ( located on

The two Segment Analysis reports (pages 5 and 6) in the Round 0 Foundation FastTrack.
In the customer buying criteria, (located on pages 5 and 6 of the Segment Analysis reports) you will find a range for both price and reliability (MTBF) that customers find acceptable.
In the Top Products section (located at the very bottom of the segment analysis report), you will find your products current price and MTBF.
Based on where your price and reliability (MTBF) fall within that range, you will assign a grade. For example, if the list price of your product is $31 while the acceptable range is $15-$35, then it would fall in the top of the range and earn a C grade.
The chart below breaks down the price and reliability ranges from the customer buying criteria for the Low Tech segment with a corresponding grade. You will need to do a similar analysis for each segment
Product Information To score an A To score a B To score a C
Price* $15.00- $21.66 $21.67- $28.33 $28.34- $35.00
Reliability*18,002-20,00016,001-18,00114,000-16,000
Age 0.5 year away from ideal 0.6 to 1 year away from ideal 1+ years away from ideal
Positioning 0.5 away from ideal 0.6-1.5 away from ideal 1.5+ away from ideal
Awareness 81%-100%50%-80%0%-49%
Accessibility 81%-100%50%-80%0%-49%
Overall (The top two buying criteria is listed in the Foundation FastTrack Segment Analysis reports) The top two buying criteria for the segment were rated A and the awareness and accessibility were rated at least a B. The top two buying criteria for the segment were rated B and the awareness and accessibility were rated at least a B. If you are not able to meet the criteria to score an A or B, then your score will be a C.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!