Question: The ultimate objective of the segmentation process is grouping _ _ _ _ _ _ . A . customers with similar demographic profiles. B .

The ultimate objective of the segmentation process is grouping ______.
A.
customers with similar demographic profiles.
B.
customers with similar needs and preferences.
C.
customers with similar lifetime values.
D.
competitors with similar needs and preferences.
E.
market offerings with similar sales potential.

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