Question: The Upside Down Co. has made the decision to utilize a controversial form of marketing in which the consumers who see the marketing message do

The Upside Down Co. has made the decision to utilize a controversial form of marketing in which the consumers who see the marketing message do not realize that they are being targeted. Based on this information, Upside Down Co. is using?

Buzz marketing
	b.	Viral marketing
	c.	Shiling
	d.	Deceptive advertising
	e.	Stealth marketing

Tony Stark is a young and influential accountant. He enjoys shopping online and trying out new products. Tony aslo enjoys staying up to date on the latest products that are introduced. Among his friend group, he is usually the first to purchase the newest gadgets. Which trait describes Tony's behavior?

	a.	Innovativeness
	b.	Conscientiousness
	c.	Competitiveness
	d.	Materialism
	e.	Possessiveness

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