Question: The VALS Framework divides consumers into eight segments: innovators, thinkers, believers, achievers, strivers, experiencers, makers, and survivors. Which of these segments are the least innovative?

The VALS Framework divides consumers into eight segments: innovators, thinkers, believers, achievers, strivers, experiencers, makers, and survivors.
Which of these segments are the least innovative?
Thinkers, strivers, experiencers, and survivors
Innovators, thinkers, achievers, and experiencers
Believers, strivers, makers, and survivors
Believers, achievers, innovators, and makers

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