The value chain is important in order to enrich the raw materials (adding value) in the production process. This is of ma,in importance with the end products in mind that one can offer to customers on the market (Bardoel & Van Cuilenberg in Fourie 2018: ). Discuss in an essay, by giving examples from the media industry, the importance of the value chain with specific reference to the information chain and other (packaging and distribution) chains. In an essay of not more than one and a half page, discuss the following, introduction, body and conclusion.

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Introduction The value chain is a crucial concept in business particularly in industries like the media where the process of transforming raw material... View the full answer