The Value Chain Read the overview below and complete the activities that follow. The value chain concept is highly useful in understanding the major activities through which a firm creates, communicates, and delivers value for its customers. Many firms attempt to take advantage of the value chain to create a competitive advantage. Categorize the following statements into the primary activities of the value chain. The value chain concept holds that every organization represents a synthesis of activities involved in designing, producing, marketing, delivering, and supporting its products. It is critical to align the various elements of the value chain, meaning that all facets of the company are working together to ensure that no snags will negatively Impact the firm's value proposition. The value chain Identifies nine relevant strategic activities the organization can engage in that create/Impact both sides of the value equation: benefits and costs. Read the statements. Drag and drop each item into the correct spot within the chart. DeSable Products Hines Hines Motors Marshall Hines Motors Zippy Transportation Inbound Logistics Operations Outbound Logistics Marketing and Sales Service Miles and Snow's Strategy Types Read the overview below and complete the activities that follow. Depending on a firm's approach to the competitive market place, firms within any given industry can be categorized based on strategic type. A firm's strategic type can provide insight into how the firm will seek to shape and/or respond to changes within its environment. This activity is important because marketing managers need to be mindful of the organizational strategies in play when developing marketing strategies for their firms. The goal of this exercise is to demonstrate an understanding of Miles and Snow's four strategic types that classify the organizational strategies of firms. Miles and Snow propose several categories of firm within any given Industry based on strategic type. Firms of a particular strategic type have a common strategic orientation and a similar combination of structure, culture, and processes that follow their organizational strategy. The four strategic types are prospectors, analyzers, defenders, and reactors. Hover over each individual item to read its full description. Then, drag the related item to its appropriate position depending on which strategic type it represents. Mrs. Fields Proctor & Gamble Kmart Tesla Prospector Analyzer Defender Reactor The Value Chain Read the overview below and complete the activities that follow. The value chain concept is highly useful in understanding the major activities through which a firm creates, communicates, and delivers value for its customers. Many firms attempt to take advantage of the value chain to create a competitive advantage. Categorize the following statements into the primary activities of the value chain. The value chain concept holds that every organization represents a synthesis of activities involved in designing, producing, marketing, delivering, and supporting its products. It is critical to align the various elements of the value chain, meaning that all facets of the company are working together to ensure that no snags will negatively Impact the firm's value proposition. The value chain Identifies nine relevant strategic activities the organization can engage in that create/Impact both sides of the value equation: benefits and costs. Read the statements. Drag and drop each item into the correct spot within the chart. DeSable Products Hines Hines Motors Marshall Hines Motors Zippy Transportation Inbound Logistics Operations Outbound Logistics Marketing and Sales Service Miles and Snow's Strategy Types Read the overview below and complete the activities that follow. Depending on a firm's approach to the competitive market place, firms within any given industry can be categorized based on strategic type. A firm's strategic type can provide insight into how the firm will seek to shape and/or respond to changes within its environment. This activity is important because marketing managers need to be mindful of the organizational strategies in play when developing marketing strategies for their firms. The goal of this exercise is to demonstrate an understanding of Miles and Snow's four strategic types that classify the organizational strategies of firms. Miles and Snow propose several categories of firm within any given Industry based on strategic type. Firms of a particular strategic type have a common strategic orientation and a similar combination of structure, culture, and processes that follow their organizational strategy. The four strategic types are prospectors, analyzers, defenders, and reactors. Hover over each individual item to read its full description. Then, drag the related item to its appropriate position depending on which strategic type it represents. Mrs. Fields Proctor & Gamble Kmart Tesla Prospector Analyzer Defender Reactor