Question: The value delivery process can be divided into three phases, out of which (choosing the value) implies ________, which is the essence of strategic marketing.

The value delivery process can be divided into three phases, out of which (choosing the value) implies ________, which is the essence of strategic marketing.

Select one:

a. segmentation, developing, and delivering

b. targeting, positioning, and delivering

c. targeting, positioning, and communicating

d. segmentation, targeting, and positioning

e. researching, developing, and delivering

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