Question: The value of IS assignment is based on TRIPBAM case studies A and B (Piccoli & Pigni, 2022, pp. 376-396). You will analyze the importance

The value of IS assignment is based on TRIPBAM case studies A and B (Piccoli & Pigni, 2022, pp. 376-396). You will analyze the importance and measure of the value of IS for TRIPBAM, which is a business-to-business travel reservation services provider. The assignment is an essay focused on answers to the following questions:

1. Calculate the change in the value of the IS services based on Case B, Figure 8.3., using the Total Value Created (TVC) model found in Chap 7. How did customer willingness to pay (CWP) change over time? What was the impact of supplier opportunity costs (SOC)?

2. What would you do to ensure that TRIPBAM continues to be a viable company in 2023? Do you feel the IS business model "settled on" by TRIPBAM (Case B) during the pandemic is agile enough to respond to future conditions?

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