Question: The value of research cannot be stressed enough when you are identifying potential sponsors. Without proper research of companies values, core concepts, and marketing strategies,

The value of research cannot be stressed enough when you are identifying potential sponsors. Without proper research of companies values, core concepts, and marketing strategies, you are bound to fail in an attempt to secure sponsorship. If you dont have a researcher on staff, hire one, even if its on a part-time basis. A researcher finding that a CEO or president of a company has a favorite pastime, hobby, or cause has developed many sponsorship relationships.

Your research should also include the information needed to qualify any potential sponsors. Discuss TWO areas you would need to research in order to determine the suitability of sponsors.

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