The Value Proposition and Positioning(Marketing)

The Value Proposition is all about finding what consumers value you might offer. The concept is based on an analysis of the consumers and their potential "pains, gains, and tasks" that could be addressed by the product or service.

Consider the Chicago marketplace for Roosevelt University, National Louis University, DePaul University, and Loyola University. How might you improve the positioning of one of these colleges over the others using this technique? Use the colleges' websites to gain information about the position of the schools.

The Value Proposition and Positioning The Value Proposition is all about finding all about what consumers value that you might offer. The concept is based on an analysis of the consumers and their potential "pains, gains, and tasks" that could be addressed by the product or service. See the video on value proposition and read the brief article on product management for more information on the value proposition. Consider how a college or university might use this approach to address the needs of potential students. How can they relieve the pains, find unique gains, and or assist with tasks to increase the value of the overall offering of the school? Further, consider the Chicago marketplace for Roosevelt University, National Louis University, DePaul University, and Loyola University. How might you improve the positioning of one of these colleges over the others using this technique? Use the colleges' websites to gain information about the position of the schools