Question: The Values and Lifestyles (VALS) system uses a two-dimensional structure based on: O product orientation and consumer perceptions consumer behavior and product characteristics self-orientation and

The Values and Lifestyles (VALS) system uses a

The Values and Lifestyles (VALS) system uses a two-dimensional structure based on: O product orientation and consumer perceptions consumer behavior and product characteristics self-orientation and resources buying behavior and product differentiation target market and product positioning

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