The Walt Disney Corporation Mission / Vision Statement:

One of the reasons why Disney has a reputation of delivering a seamless "magical" experience to its guests in all of its operations - theme parks, hotels, restaurants, retail stores, etc. - is because it has one overriding vision and mission for all of its business operations.

"The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."

1. Do you believe this statement encompasses what Walt Disney is trying to achieve?
2. What role does HR play in reinforcing this mission/vision statement?
3. Describe the steps companies like Walt Disney go through to develop a human resource strategy?
4. Discuss current changes in the business environment that affect the mission/vision of a company?

Answer rating: 100% (QA)

The mission statement you provided for The Walt Disney Company reflects its broad focus on being a leading producer and provider of entertainment and information aiming to develop creative innovative ... View the full answer