Which of the four basic competitive strategies (New market entrants, Substitute products and services, Customers, and Suppliers) best describes Indigo's approach? Explain your reasoning and provide two examples of how Indigo uses or can use information systems and technologies to support that strategy. How effective is
Indigo in using information systems and technologies to gain or maintain competitive advantage?

Answer rating: 100% (QA)

Indigo as a prominent bookstore chain primarily aligns with the competitive strategy of Customers This strategy focuses on understanding and catering ... View the full answer