The Weight column shows how important each factor is to the company. In this case, Profitability has a weight of 60 which is more that the weight of Social Impact, so Profitability is about 50% more important to the company than is Social Impact (because = 1.5 = 150%). Note that in this case the weights add up to 100 (60 40 = 100), but it is perfectly fine if they do not add up to 100. The last two columns show how each of the two projects stack up on the Profitability and Social Impact scales. Project A is more profitable than Project B (because its score of 90 is higher than Project B's score of 70) and, similarly, Project B is much higher (by a factor of 3 = 60/20) on the Social Impact scale. We then calculate a composite score for Project A as follows: 90 x 60 20 x 40 = 5400 800 = 6200. Likewise, the composite score for Project B is 70 x 60 60 x 40 = 4200 2400 = 6600. Since the composite score of Project B is higher than the composite score of Project A, we would infer that based solely