The West Side Group provides and manages software and network systems for businesses and communities. West Side sells its products through various means. It uses its sales force to sell to large customers and telemarketing to sell to smaller customers. The company also sells its products online. Briefly explain the marketing distribution strategy being used by the company and explain its advantages and disadvantages.

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The West Side Group appears to be using a hybrid or multichannel distribution strategy for its produ... View the full answer