The Wisynco Group is known as the innovators in the manufacturing and distribution industry in Jamaica. The
Question:
The Wisynco Group is known as the innovators in the manufacturing and distribution industry in Jamaica. The company has many innovations that have been successful both in the local and international markets.
REQUIREMENT
A report is needed, the format of the report is detailed below:
- Brief history of the company (Wisynco)
- The company mission and vision statements (stated or implied)
- Information about the company/industry using Porter's five forces and PESTEL models.
- Complete SWOT analysis
- Recommendation/Conclusion of strategic decision concerning the innovation process.
- Intext citation required
- The report should be APA 7 formatted.
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr