Marketing Objectives . Set marketing plan objectives for Lee's business . Identify at least two S.M.A.R.T. goals (i.e., specific, measurable, achievable, realistic (and relevant to the mission), and time-bounded). These first three parts of the paper should be a minimum of 112 pages or 350 words total and use current APA format and citation style . Your paper should include headings (Part 2: Situation Analysis: Environmental Scan, etc.) an introduction, and a conclusion.

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Introduction In crafting a marketing plan for Lees business its essential to set clear and achievable marketing objectives These objectives provide direction focus and a benchmark for evaluating the s... View the full answer