Question: The W-plan provides a five-point checklist to which the media planner should refer to when evaluating a database. Discuss the following W's: - Who?

The W-plan provides a five-point checklist to which the media planner should

The W-plan provides a five-point checklist to which the media planner should refer to when evaluating a database. Discuss the following W's: - Who? - Why? - When? - Where? - What?

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