The written assignments will complement and reinforce topics covered in each module. Each student will demonstrate comprehension of key communication management principles, concepts and theories and present understanding of course materials. For this assignment, review chapter 1 and 2, then complete the follow "drill down exercises" 1. Focus on your current/prior employer or a company you are familiar with. 2. Come up with one innovative initiative that may benefit your selected company. 3. If you are in charge of implementation of the above named innovation initiative what steps will you take to ensure success? 4. How is your selected company going to benefit from it