Question: Theme: Advertising Reference: Ad link: https://www.youtube.com/watch?v=6kOSog8b3M8 Answer the following questions after viewing the ad link What is the key message? Who is the target audience?

Theme: Advertising

Reference:

Ad link: https://www.youtube.com/watch?v=6kOSog8b3M8

Answer the following questions after viewing the ad link

  • What is the key message?
  • Who is the target audience?
  • Is it effective? and why and what ways?
  • Tie the ad to a concept we've covered in class

Reference: Textbook: O'Guinn, Allen, Scheinbaum, Advertising and Integrated Brand Promotion, 8th edition

Chapter 5- Advertising, IBP, and Consumer Behavior and Chapter 6- Market Segmentation, Positiong, and the Value Proposition

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