Theme: Customer Benefit package

References: 6 edition OM operation + supply chain management by Collier and Evans

Questions:

Part A: Define the customer benefit package in the following:

1. An automobile purchase 50 years ago
2. An automobile purchase today withservices complementing the sale of the physical good

Part B: Define the automobile manufacturer or dealer's strategy, competitive priorities, and how to win customer orders for the following:

1. the "old days"
2. today's marketplace

Part C: For today's marketplace (2018), answer the following regarding an automobile:

1. What are the order qualifiers and order winners?
2. What should operations managers focus on to achieve the order qualifier and order winners?