Then read this case

Stick to the Core or Go for More

Now prepare your write$-$up based on the following requirements: Your write$-$up must contain $5$ sections:

Summary

In one paragraph describe the company and its industry.

Your analysis

In three paragraphs explain Advaark $\text{'}$s strategic resources $($You need to use the Resource$-$Based View $($RBV$)($Chapter $4).$

Three resources, at least one must be a strategic resource

Find a strategic resource other than Reputation and Culture. These two do not count for this assignment.

In one paragraph, summarize the primary results of the SWOT analysis for Advaark $($Chapter $4).$

Where does Advaark's core business fit in on the BCG matrix and why?

Explain the position of Advaark's both current and future businesses on BCG

Categories in this matrix are Question mark, Star, Cash cow and Dog

Your recommendation

In one paragraph explain whether Should Advaark stick to its core business or diversify?

Explain your reasoning and come up with a plan to negate or minimize the negative consequences that are likely to arise from your proposed recommendation.