Question: Theodore LEVITT'S ( 1 9 8 3 ) The Globalization of Markets' received both support and criticism among academics and business practitioners. Summarise the key

Theodore LEVITT'S

(1983)

The Globalization of Markets' received both support and criticism among academics and business practitioners. Summarise the key insights and implications of his seminal work. How do his insights shape the foundational principles of global marketing strategies?

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