There are $810,000$ cable subscribers in the network affiliate$$s market. An increase of fee to $$1\mathrm{.}25$ would result in an additional $$202,500$ in cost$.$ If we extend negotiations and lose access to the network affiliate it will cost us a loss of $3\%$ in the first week or approximately $24,000$ subscribers and an additional $2\%$ in losses or approximately $40,500$ subscribers if negotiations last a month.

Our negotiation strategy needs to be handled quickly to minimize our impact on any losses of our subscribers. We strongly feel that accepting the $$1\mathrm{.}25$ monthly fee is in the best interest of the company to move forward.