There are a number of reasons why organisations choose to utilise social media, such as to communicate
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Question:
There are a number of reasons why organisations choose to utilise social media, such as to communicate with their customers and other stakeholders, to create an online presence, which lends to the brand and reputation of an organisation.
Evaluate the tools and techniques used for monitoring Airbnb\' social media activity and tracking its brand mentions. Ensure to provide practical examples of how Airbnb business used social media monitoring to improve its reputation and customer engagement.
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