Question: There are certain marketing implications that emanate from a service`s intangibility. These implications are: i. It is difficult, if not impossible to patent services. ii.

There are certain marketing implications that emanate from a service`s intangibility. These implications are: i. It is difficult, if not impossible to patent services. ii. Most intangible services cannot be demonstrated or illustrated to a potential buyer. iii. Branding is easier for services than for tangible products. iv. Pricing is more complicated in services marketing. v. Services are perceived as a riskier purchase than physical products.

A. None of the above

B. ii iii iv

C. i ii iv v

D. i ii iii iv

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