Question: There are differences in how to develop a relationship between a buyer and a seller in the B 2 B market based on the type

There are differences in how to develop a relationship between a buyer and a seller in the B2B market based on the type of the relationship between two firms. As discussed in our notes a _________ relationship is where the buyer is unsophisticated in the strategic partnership concept and is not loyal while a _________ relationship is where the buyer is total supply chain focused and fully committed.

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