There are few distinguishable differences between business markets and consumer markets. 1) True 2) False Personal Selling relies heavily on interpersonal interactions between buyers and sellers to initiate, develop and enhance customer relationships. 1) True 2) False Effectively sensing and interpreting customer's communication styles allows salespeople to: 1) Adapt their own behavior to better facilitate buyer-seller communication 2) Label customers as good or bad, better or worse 3) Determine if a customer is worth calling on 4) Assign salespeople to certain customers With a modified rebuy: 1) A buyer is purchasing a product or service for the first time 2) Buyers tend to purchase the same product from the same sources each time 3) The buyer has purchased a product in the past but now wants to look at new information about alternative products or suppliers 4) None of the above have anything to do with a modified rebuy Some selling organizations divide their customers into distinct groups (or lines of business) so that certain salespeople will sell only to (for example) manufacturers. wholesalers, financial institutions, government, education or medical companies. This is done because: 1) These businesses are always located in the same geography 2) It allows the salesperson to become an expert in a line of business 3) it is easier for salespeople to research relevant information about customers if they are in a common industry 4) Both Band C