There are FIVE $(5)$ questions in this question paper. Read Article $1,$ Article $2,$ and Illustration $1.$ Answer ALL questions in the answer booklet.

$1.$ Elaborate on the differences between 'innate' and 'acquired' needs in the purchase of Christy Ng$\text{'}$s shoes. $(6$ Marks$)$

$2.$ Explain what consumer dogmatism is$.$ Propose a marketing strategy that marketers can use to appeal to highly dogmatic consumers and encourage them to purchase Christy Ng$\text{'}$s shoes. $(4$ Marks$)$

$3.$ Who is the target market for Christy Ng$\text{'}$s shoes? Based on FIVE $(5)$ effective segmentation criteria, justify why this target market meets the criteria. $(20$ Marks$)$

$4.$ Elaborate TWO $(2)$ changes in cultural and social environment that create the need for Christy Ng$\text{'}$s to be wholly sustainable in every aspect of the business. $(10$ Marks$)$

$5.$ Explain the relative importance of different types of information sources in the adoption of Christy Ng$\text{'}$s products. Include examples of the information sources in your explanation. $(20$ Marks$)$