$(60$ MARKS$)$

There are SEVEN $(7)$ questions in this question paper. Read Article $1$ and answer ALL questions in the answer booklet.

Describe a suitable target market for Xiaomi's first electric car.

$(3$ Marks$)$

Explain the differences between the concepts of needs, wants, and demand for Xiaomi's electric car.

$(9$ Marks$)$

Elaborate TWO $(2)$ factors in the marketing environment that initiate a stronger presence of Xiaomi's electric car in Malaysia.

$(6$ Marks$)$

Elaborate THREE $(3)$ product levels for Xiaomi's electric car.

$(9$ Marks$)$