There are FIVE $(5)$ questions in this section. Answer ALL questions based on Article $1$ in $4$ and $5.$

Questions:

$1.$ Currently Nabati Foods is implementing Marketing Concept. Elaborate THREE $(3)$ elements that Nabati Foods has to focus if the company plan to adopt Holistic Marketing Concept.

$(10$ marks$)$

$2.$ Discuss THREE $(3)$ external environment factors that will create opportunities to Plant Eggz by Nabati Foods marketing strategies. $(6$ marks$)$

$3.$ Elaborate the THREE $(3)$ competitive features which Nabati Foods as suggest its distributors to differentiate from Crackd and Just Egg. $(6$ marks$)$

$4.$ Build an Ansoff Matrix for Plant Eggs by Nabati Foods. Recommend ONE $(1)$ strategic alternative for each matrix. $(8$ marks$)$

$5.$ Choose ONE $(1)$ of the recommended strategic alternatives in Question $4.$

a$.$ Describe the new target market for the chosen strategic alternative. $(2$ marks$)$

b$.$ Explain THREE $(3)$ factors that will influence the new target market in making purchase decision. $(6$ marks$)$

c$.$ Design the suitable marketing mix elements for the chosen strategic alternative.

$(12$ marks$)$