There are FOUR (4) questions in this section. Answer ALL questions. 1. When people visit a web site they have a mental map of how their 'ideal web page should be. Although there is no definitive design for commercial web site success, a common design framework was developed by Jeffrey Rayport and Bernard Jaworsky that specified the important design principles of a good web site. This 7C's Customer Interface framework is widely used as the guideline in web site design industry. Briefly explain the SEVEN (7) components of this framework along with relevant PRINT SCREEN EXAMPLE (captured from actual websites) for each component. (20 marks) (CLO2:PLO2:C1) 2. Social media is now a popular platform to promote products and services. However, many marketing managers have no idea about what are social media" and its types since it is just an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio. Discuss the SIX (6) types of social media along with relevant EXAMPLE for each type. (20 marks) (CLO1:PLO2:C1) 3. An online community, also called an internet community or a web community, is a virtual community whose members interact with each other primarily via the Internet. Those who wish to be part of an online community usually have to become a member via a specific site and thereby gain access to specific content or links. Commonly, user is choosing to join the quality communities and leaving the poor ones. Discuss the FOUR (4) dimensions that should be taken care in order to generate excellent online community. (20 marks) (CLO1:PLO2:01) 4. Company-customer relationships, just like life, have their own stages. It goes through several stages along the way. Although no two customers are exactly alike, but each will pass through the same stages of the relationship journey. Discuss the FOUR (4) key relationship stages that the online users will be going through along with relevant PRINT SCREEN EXAMPLE (captured from actual websites) for each relationship stage