There are FOUR $(4)$ questions in this section. Read Article $1.$ Answer ALL questions in the answer booklet, based on Article $1$and Article $2.$

$1.$ Suggest a target market for Christy Ng$\text{'}$s Macaque Medium Tote bag.

$(5$ Marks$)$

$2.$ Elaborate on FOUR $(4)$ of the criteria for effective segmentation that makes the target market you choose ni $(1)$ wil benefit the most ni terms of return on investment to the company.

$(20$ Marks$)$

$3.$ Elaborate THREE $(3)$ factors ni the marketing environment that initiate a stronger demand for Christy Ng$\text{'}$s Macaque Medium Tote bag's name personalization.

$(15$ Marks$)$

$4.$ Recommend appropriate marketing strategies tailored to effectively promote Christy Ng$\text{'}$s Macaque Medium Tote bag for the promotion tools below. Detail the methods, target audience, timing, and locations for implementation ni the Malaysian market.

a$.$ Brand ambassador. $-5$ MARKS

b$.$ Cause marketing.$-5$ MARKS

c$.$ Product placement.$-5$ MARKS

d$.$ Direct marketing.$-5$ MARKS