Question: There are four basic steps in the implementation of the CRM process in a business-to-business environment. Discuss and expand on the following: Step 1: Segment

There are four basic steps in the implementation of the CRM process in a business-to-business environment.

Discuss and expand on the following:

Step 1: Segment the Customer Base by Profitability

Step 2: Identify the Product/Service Package for Each Customer Segment

Step 3: Develop and Execute the Best Processes

Step 4: Measure Performance and Continuously Improve

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