There are four basic steps to be followed to write an effective recruitment advertisement:

Step 1: Attract attention to the advertisement. If potential applicants do not see the advertisement, they cannot become actual applicants. When selling a product or service, an organization will use a variety of tools to get potential customers' attention, such as music, bright colors, movement, celebrities, or product demonstrations.

Step 2: Develop interest in the job. The recruitment advertisement must tell the potential applicant about the job; what they will be doing on the job; and what knowledge, skills, abilities and experience is required to do the job.

Step 3: Create desire by building on the interest factors. The job might be a career builder by developing certain knowledge, skills or experiences; the job may be especially interesting or challenging; the organization may be in a desirable location; the organization may have a reputation for being a

"best" company to work for, or there may be the opportunity to travel extensively.

Step 4: Tell what action should be taken. Potential applicants should be told how to apply online or whom to call or write about their interest in the job.

TO DO:

Using the four steps outlined above create a 30 second to 1-minute recruitment t advertisement regarding becoming a basketball scout