Question: There are four customer groups; active customers, warm customers, cold customers, and lost customers. The segment description and transition matrix are following. What is individual's

There are four customer groups; active customers, warm customers, cold customers, and lost customers. The segment description and transition matrix are following. What is individual's Customer Lifetime Value (CLV) per segment (for three groups, active customers, warm customers, and cold customers)? What is the overall value of the customer base? (Discount rate is 15% and number of periods is 20). (4 points) Customer Lifetime Value Transactional Individual's customer lifetime value (discount rate 15%), per segment. Marketing Customer Segments / Segment Number of Gross costs, next lifetime description customers margins period value Active Customers 12000 $90 $25 $138 Warm Customers 4000 $0 $15 $51 Cold Customers 3000 $0 $10 $7 Lost customers 6000 $0 $0 $0 Individual CLV of Active group: Individual CLV of Warm group: Individual CLV of Cold group: Overall value of the customer base

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