Question: There are four steps in developing an active loyalty relationship with customers. A- Using the brand Resonance pyramid choose 2 steps (2 marks) B- In

There are four steps in developing an active loyalty relationship with customers.

A- Using the brand Resonance pyramid choose 2 steps (2 marks)

B- In one point explain how brand positioning affects what consumers think, feel, and do. (1 mark)

C- Support your answers with examples (2 marks

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