Question: There are four steps in developing an active loyalty relationship with customers. A- Using the Brand Resonance pyramid, choose 2 steps. B- In one point,

There are four steps in developing an active loyalty relationship with customers.

A- Using the Brand Resonance pyramid, choose 2 steps.

B- In one point, explain how brand positioning affects what consumers think, feel, and do.

C- Support your answers with examples.

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