There are four types of different behavioral influence while making any decision. These factors are our values, prosperity for risk, personality and potential for dissonance of the decision. The most important one among them is the dissonance of the decision. It usually starts after the decision is made to deliver. When we do check and balance about whatever the options we rejected and then getting something, which is not worth it. This initial feeling of not satisfied can give an uncomfortable feeling can create tension as well.

I worked in an organic online grocery store. At one point, management decides to sell mustard oil and ordered some glass bottle from China. At that point they felt like the bottle going to cost more the mustard oil. So, after making the decision, the costing factor forced them to cancel the order. As a result, it is the dissonance made them felt like not a profitable outcome was present there at that time.

Do you agree with the post above ? why?