Question: There are many important marketing research uses for internal data. If detailed customer information is kept over a period of time, the company may be

There are many important marketing research uses for internal data. If detailed customer information is kept over a period of time, the company may be able to construct an important measure of a customer's profitability known as:

A. customer net worth

B.customer earning potential

C.customer lifetime value

D. primary customer profit

E. loyalty premium

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