There are no magic one$-$size$-$fits$-$all guidelines for writing successful marketing and business plans. All of the writing and style guidelines below still generally applyexcept which?

Question $22$ options:

Use a direct, professional writing style.

Be positive and specific to convey potential success.

Shoot for a plan that is $15$ to $35$ pages in length, excluding financial projections and appendixes.

Include as an attachment the r$$sum$$s for all key players in your management team.

Use numbers for impact.