Question: There are several considerations that need to be made when choosing segments to pursue. Using the chart on this page, determine which segment you would

There are several considerations that need to be made when choosing segments to pursue. Using the chart on this page, determine which segment you would choose and defend your answer.

Size Growth Competitors Fit Priority? Segment 1 $1 mm 5% Few Yes Segment 2 $2 mm 3% 1 big OK Segment 3 $1 mm 3% Few, weak OK Segment 4 $2 mm 1% Few, weak No

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