Question: There are several entry modes a MNE could use for a new market. Imagine a Czech brewer decided to allow a New Zealand company to

There are several entry modes a MNE could use for

There are several entry modes a MNE could use for a new market. Imagine a Czech brewer decided to allow a New Zealand company to make its 300-year old pilsner beer in Christchurch and use its traditional Czech recipe, brand name and distinctive bottles under a signed agreement in return for royalties. The Czech company could not afford to invest much capital in the operation or involve itself in the New Zealand company's daily operations. What entry mode into New Zealand is the Czech brewer most likely be using? Select one: a.Full ownership b.Shared ownership c.Indirect exports d. Licensing/franchising e Direct exports

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